Coach+

B2C fitness app for
personal trainers &
trainees, to connect
and communicate.

Role: UX & UI design

Here are some facts about the fitness world

More than
50% +
of the
world Population

Are not satisfied with their body image and looking for a change

More than
15% +
of the
millennials

Use personal training services

More than
70% +
annual abandonment

Among clients with a personal trainer

More than
60% +
of the revenue

In the fitness industry goes to personal trainers

The problem

Personal trainers fail to retain their clients over time

why?

The reasons for failure are:

  • Poor expectations setting
  • Poor communication and lack of personal attention
  • Trainees are not meeting expected goals
  • Lack of organization/professionalism of the trainer
  • Lack of ongoing feedback on improvement and progress by the trainer

The solution

An app that syncs between trainers and trainees, and
tracks progress towards goals

Goal

The app main goal

Get the trainees to purchase an ongoing
subscription with a personal trainer

The Values We Receive

Market
research
1
Preventing trainees
abandonment
2
Increasing
revenue
3
Saving effort,
time, and money

Market and competitor research

Fitness apps for trainees
Fitness apps for trainers
Companies that succeeded
in customer retention

Conclusion

In order to retain trainees, we will provide them:

1

Personal support

2

Effective progress monitoring

3

Continuous communication with the trainer

User research

To understand the pain points, I interviewed

Trainers

Mentioned that most of the data tracking relays solely on handwritten notes, which fails to effectively track training programs and other data

Trainees

Mentioned that they are concerned they won't receive enough attention from their trainer and that their progress won't be consistently monitored

8
Trainers
&
10
Trainees
user
research

Conclusion

  • Providing feedback to increase motivation
  • Trainees list injuries & difficulties during registration
  • Automatic payment
  • Option to scan and upload files to avoid paperwork
  • Simple data filling, to track progress in graphs
  • Providing trainees with information accompanied by explanations
  • Easy way to reschedule and cancel workouts

Architecture

Wireframes

Onboarding
Home

onboarding

setting a personal profile &
preferences + filling a health
declaration easily, for personalized
training program

After completing the onboarding process, you will be directed to the home screen

HOME

All the essentials you need
as a trainee,
accompanying with a
fitness program

Notifications

notification

personalized push
notifications from your
coach containing videos,
tips, and motivational
reinforcements

Progress

progress

Data of personal progress by
timeline and insights for
improvement

Ratings

ratings

Encouraging training by
turning it into a game
where trainees can
compete with each other
through rankings and
challenges in the app

Programs

programs

A personal folder and
general programs filled
with helpful content to
support the trainees in
their training journey

The UI design

Design

Onboarding

Home page

Coach +
Fitness

Progress data

Renew a subscription

Don't
give up
Vibes

Exercise videos

Don't worry, we're not done yet!
The mobile version is still
under construction ;)