Impactory

a website for a
consulting company
in the innovation field

Role: UX & UI design

The Israel Innovation
Authority

The Israeli Innovation Authority disburses approximately 2 billion NIS in
grants every year, primarily to businesses and corporations, to facilitate
the creation of new products, establish and improve production
processes, conduct pilots to advance innovative technologies and
products, engage in collaborative product development with foreign
countries, and more.

What impactory actually does

Impactory is a consulting company that acts
as an intermediary between the Israel
Innovation Authority and companies seeking
grants and funding.

Companies in
need of funding

Industry & Factories

High Tech

Impactory

Filtration
process

Companies with
innovation potential

Developing an innovative plan to streamline and
transform the company, reducing costs and boosting
profits through cutting-edge concepts and strategies

beginning of
the process

Presentation of the new concept and
the company’s intended changes to the
Innovation Authority

Receiving grants and funding
from the Innovation Authority to
begin the concept development

The Goal

Distillation of the main
purpose of the wesite

At the onset of the process, it was crucial for me to
communicate with the company partners and comprehend
the objectives they aim to accomplish through the website

“To encourage companies browsing our website to
connect with us and schedule a meeting”

by presenting our company's offerings and the value they bring to prospective customers.

Values

Highlighting the
company’s values

1
Innovation

Understanding the
market and future trends

2
Differentiation

The company knows how to carry out both-
innovation development processes and provide
funding and grants

3
flexibility

Working with all companies in the market-
conceptually and operationally

Market and competitor research

Understanding the world of
innovation and its conventions

I explored innovation and futurism by researching over
40 sites to gather a comprehensive understanding of
the field

Leading companies in the field of innovation in Israel and around the world

Companies engaged in the development of advanced technologies
(Autonomous vehicles / AI, AR, VR)

Solar Industries

Space agencies

Many sites use the form of left-right-left

Presenting Logos of companies who used their services

Highlighting the company's specialization

Use of: purple-red-blue colors - conventional innovation colors

Use of gradients and luminous shades that convey futurism

Using several dimensions & Glass morphism

User Research

Who does the company
target?

The company's target audience is:

Traditional Industry -
Factories

High-tech -
mainly start-ups

Municipalities and
councils

I realized that the company is reaching out to
different audiences and I inquired about the
needs of each sector

We will present the content in a manner that is accessible and understandable for all  audiences

We will present the company's ability to work and move a process with all types of companies

We will provide a readily accessible button on the site, which can be used at any time to contact us for any questions or inquiries

Wireframes

Start sketching the basics

Upon entering the website, visitors will
immediately gain a clear understanding of the
company's mission, the services it offers, and
the intended audience it serves


Contact option - floating button
Throughout the page

To engage the website visitor, we
will illustrate the company's process
in clear stages, clearly identifying
the current stage, and providing a
detailed explanation for each step

We showcase a variety of companies that
have successfully undergone our process,
including both industrial enterprises and
high-tech companies

We will explain to the
visitors what value they will
gain by embracing an
innovative process into
their company

Once the website visitor understands the value of
an innovation process for their company, we will
explain why choosing our process is beneficial

Extensive experience in multiple sectors,
comprehensive understanding of the market and
adept at leading different type of processes

Boost credibility and engagement
with website visitors by
showcasing the images of the
team members

The Design

Modern, Futuristic, Progressive

When it comes to creating a memorable experience, the design plays a
crucial role. because the company focuses on innovation I wanted to give
the impression of space and modernity by using a black background,
purple shades, and three-dimensional elements

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Don't worry, we're not done yet!
The mobile version is still
under construction ;)